Thursday, 6 October 2011

#1 charlotte ronson

I thought that this would be an appropriate first post as it is one of my favourite campaign videos and has been my inspiration for a few of my previous projects. 

This is Charlotte Ronson's campaign for Spring 2008, which was ages ago now, but I just love it's simplicity. I think the whole concept is perfect - the location, the music and the actors. It has a very romantic feel to it and just makes me want to watch it over and over. 

I really like how Charlotte Ronson's campaign videos are very much consistent in the fact that she uses the same two people in each one - giving the audience a story to follow. Also, how the clothing is shown is subtle and doesn't feel too forced in an advertising sense. 

No comments:

Post a Comment